Company & Business Profile
Lemon Tree Hotels is India’s largest hotel chain in the mid-priced hotel sector, and the third largest overall, on the basis of controlling interest in owned and leased rooms, as of 30 June 2017. The company is the ninth largest hotel chain in India in terms of owned, leased and managed rooms, as of 30 June 2017.
The company operates in the mid-priced hotel sector, consisting of the upper-midscale, midscale and economy hotel segments. Lemon Tree Hotels seeks to cater to Indian middle class guests and deliver differentiated yet superior service offerings, with a value-for-money proposition.
As of 31 January 2018, it operated 4,697 rooms in 45 hotels (including managed hotels) across 28 cities in India. The company has created three brands in order to address these three hotel segments:
1.‘Lemon Tree Premier’ which is targeted primarily at the upper-midscale hotel segment catering to business and leisure guests who seek to use hotels at strategic locations and are willing to pay for premium service and hotel properties;
2. ‘Lemon Tree Hotels’ which is targeted primarily at the midscale hotel segment catering to business and leisure guests and offers a comfortable, cost-effective and convenient experience; and
3. ‘Red Fox by Lemon Tree Hotels’ which is targeted primarily at the economy hotel segment.
As of July 31, 2017, the company has a portfolio of 19 owned hotels, three owned hotels located on leased or licensed land, five leased hotels and 13 managed hotels.
Objects of the Issue
The objects of the offer for the company are to:
– Achieve the benefits of listing the equity shares on the stock exchanges.
– Sale of up to 195,797,000 equity shares by the selling shareholders.
The equity shares of the company are proposed to be listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
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